Sagatiba, whose cachaça is described as "smooth", "silky", and "sinful", wanted to bring a little more Brazil to American nightlife. The company first came to spoon+fork in 2007 with the idea of introducing "Caipirihna Culture" to the U.S. Already an established brand in Brazil, spoon+fork developed a full understanding of Sagatiba's existing culture. With an informed approach, we translated and localized Sagatiba for the American market and audience.
Integrating photo visuals into an elegant framework that harkened back to Sagatiba's main site, spoon+fork created a micro site that added a lush and informative interactive level to the Sagatiba's narrative of fine cachaça.
Since then, spoon+fork has furthered Sagatiba's brand in the wine and spirits industry, and its reach to party-goers, through various promotional and printed collateral.
The early branding incorporated a use of artist Assume Vivid Astro Focus' works while a later holiday campaign gave spoon+fork a chance to work with Brazil's AlmapBBDO campaign art to be extended into its U.S. packaging, print and outdoor campaign.
- print ads
- holiday packaging
Sagatiba continues to bring a little Brazil to parties and your favorite bars. spoon+fork won the 2007 American Graphic Design Award for Excellence for the Sagatiba Trade Leaflet.